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“I’m the Warped Tour Girl of New York Underground”

By Chloe Dewberry for Opening Ceremony Blog

November 2014

In case you've been living under a rock, it's crystal clear that Beyoncé identifies as a feminist and has inspired women everywhere to follow suit. While she is a symbol of a new breed of feminism on a broader market, a noticeable void has been left from forward-thinking women in the alternative, less-publicized music scene. Luckily, a new feminist has arrived to liberate and educate the underground music world: Princess Nokia.

At the tender age of 22, Princess Nokia has carved out a niche following with her eclectic sound, which blends trip-hop sounds with jungle beats and references everything from video games to bae problems. In addition to infiltrating the Interweb with catchy tracks such as "Dragons" and "Nokia" from her debut mixtape Metallic Butterfly, the Harlem native has also taken over the Know Wave radio waves to preach the good gospel of modern-day feminism. With her female art collective that doubles as an engaging radio show, aptly titled Smart Girl Club, Princess Nokia is setting herself apart from her Tumblr-generation peers with her own distinctive tool: a message of social change.

Opening Ceremony caught up with the singer to talk Smart Girl Club politics, new music, and her fave Nickelodeon television series.

CHLOE DEWBERRY: Can you tell us a little bit about your radio show and collective and how it came to be?

PRINCESS NOKIA: I’m very envious of boys and their solidarity with themselves because it’s so natural in any facet of art. I woke up one day, and my boyfriend was leaving to do his radio show and I was like, I’m going to start an ill feminist collective and call it Smart Girl Club. At first it was just an idea that I put out into the universe on Instagram and Twitter to inspire and encourage women to exchange art and express themselves. I wanted to bring things to another level and make an ill digital art collective for girls that’s on some new-age riot grrrl shit—but even bigger, because it’s for everyone.

What is it about your specific sect of feminism that differentiates it from the rest? Is there a difference?

Smart Girl Club is a really big supporter of the whole Beyoncé feminist movement. I’ve been asked questions like, “What do you think of her stance on feminism?” and I just feel that feminism is feminism, however you put it out there. I support all women who think that whatever they do is some sort of feminist movement because in their own way, it is. What I do with Smart Girl Club is make sure everyone who is interested is included—I even extend it to men and tell them that this is a safe space for all people who have the idea and honor in their hearts. With Smart Girl Club, I’ve had the opportunity to meet a lot of different women and work with them in a professional setting and that’s important. All these guys work together in the music industry and it’s so effortless, and I think that’s what I did with Smart Girl Club. I wanted to make more female-minded connections with music and art.

How does Smart Girl Club correlate with your own personal music?

I’m just a girl from Harlem making music. I'm sharing it, getting paid, and getting booked out of my bedroom—that’s some real feminist, powerful shit. I created this whole career and world of my own and it’s really off the strength of my little feminist spirit. Shooting an arrow in the sky and seeing how far it will ago is feminism in itself; creating this whole other reality that is positive and empowering.

You just released your new single "Anomoly" and it sounds like you're going in a slightly new musical direction. Are you going in a trip-hop music direction?

I like trip-hop music and I like really eerie sounds, kind of like how I'm feeling right now. For my music, I’ve been wearing a lot of black and just feeling really gloomy—but in a good way! It’s not satanic or dark; I'm just on some adolescent shit that I’m feeling, and my music is definitely reflective of my inner feelings. I'm the Warped Tour girl of the New York underground.

In the new video for your song “Nokia,” you interlaced video clips from early 2000s Nickelodeon show Taina with other children’s television clips. Is there a defining television or cartoon character that inspired you when you were younger?

Taina from Taina was a big influence for me because she was a really cool Latina character on Nickelodeon. I remember when the Taina commercial came out and | was like, “There’s a girl named Taina and she’s a Puerto Rican on Nickelodeon AND she wants to be a singer. That’s me!” I also love Penny Proud from The Proud Family; she meant a lot to me because she was a really strong, smart black girl who came from a dope family. That show was such a beautiful portrayal of urban life and families. I also featured three of my special friends—Junglepussy, Dai Burger, and Kayrizz—who are very strong women of color in the underground scene. You don’t see a lot of female solidarity in music; it’s important to send those messages that it’s okay to be friends with each other and support one another. That’s what Smart Girl Club is: support.